PLUS, giving your infographic some context can help with SEO, too! Search engines love context and thoroughness (and not just keyword stuffing). A bit of context helps set the stage for your sweet visuals, so readers consume the infographic in the best frame of mind. It’s especially helpful if this is a landing page readers will go to from social media or email. But in your case, a paragraph or two previewing your infographic story adds some nice context and sets expectations for your audience. Why? Every star deserves a little introduction. Don’t post your infographic without context. You could even offer to email the PDF to your audience in exchange for their email address (and maybe prompt them to opt in to your newsletter at the same time-just saying). Publish the infographic on a web page as a JPG or SVG, then add a link at the bottom to download or print the infographic. Really want the PDF available for your audience to download and/or print? You can still offer that as an option for readers. You’ll likely lose the ability to track views of your infographic, and clicks back to your website may be treated as referrals or new sessions.
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